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Most businesses waste 60% of their ad budget on the wrong keywords. DigitalGen makes every rupee work harder.
The right campaign type depends on your goal — we match strategy to objective.
Text ads that appear when customers are actively searching for your products or services. The highest-intent traffic available in digital advertising.
Visual banner ads across the Google Display Network of 2 million+ websites — ideal for brand awareness, retargeting and reaching audiences who do not know you yet.
Skippable and non-skippable video ads before relevant YouTube content — powerful for brand building, product demonstrations and reaching younger audiences.
Product listing ads that show your image, price and store name directly in Google search results — the highest-ROAS campaign type for e-commerce businesses.
Re-engage visitors who have already been to your website but did not convert. Remarketing consistently delivers the lowest cost per acquisition of any campaign type.
Google-guaranteed ads that appear above regular search results for local service queries. Verified businesses only — ideal for trades, clinics and home services.
Comprehensive management — nothing falls through the cracks.
Deep keyword analysis covering search volume, competition, cost-per-click estimates and buyer intent so your ads reach people who are ready to act.
Continuous negative keyword management to prevent wasted spend on irrelevant searches — often the single biggest source of wasted budget in unmanaged accounts.
Multiple headlines and descriptions tested simultaneously. We let data decide which messages convert best, then double down on winners.
Smart bidding strategies (Target CPA, Maximise Conversions, Target ROAS) configured and monitored to hit your cost-per-lead targets as campaigns mature.
We review and provide detailed recommendations for your landing pages because 50% of campaign performance lives outside the ad account.
Phone calls, form submissions, WhatsApp button clicks and purchases tracked properly so you know the real cost of every lead and every sale.
Simple, jargon-free weekly email reports covering impressions, clicks, conversions, cost per lead and our actions for the coming week.
We track phone calls, form submissions, WhatsApp button clicks and sales. Every campaign is judged on cost per lead — not cost per click. If a keyword is generating clicks but no leads, we pause it. If an ad variant is converting at half the cost of another, we scale it immediately. This is what separates a well-managed account from one that burns budget.
If you have an existing account, we run a comprehensive audit covering wasted spend, quality scores, conversion tracking gaps and missed opportunities before touching anything.
We define campaign structure, keyword groups, match types, bidding strategy, location targeting and audience lists. New accounts are fully built before we spend a rupee.
We write multiple responsive search ad variants with compelling headlines, strong calls to action and extensions (sitelinks, callouts, structured snippets, call extensions).
Every goal — phone calls, form fills, WhatsApp clicks, purchases — is tracked with Google Tag Manager and verified before the campaign goes live.
Campaigns go live. We monitor performance daily for the first two weeks, making bid adjustments, pausing underperformers and scaling what works.
Clinics & Doctors
Real Estate
Law Firms
Education & Training
Home Services
E-commerce
Construction & Interiors
Wellness & Beauty
We recommend a minimum ad spend of ₹15,000/month to generate enough data for optimisation. For competitive industries like real estate, legal or medical, ₹30,000–₹50,000/month is more realistic. Our management fee is separate and scales with your ad spend.
Unlike SEO, Google Ads can generate leads from day one. However, campaigns typically improve significantly over the first 30–60 days as we accumulate conversion data and optimise bid strategies. Smart bidding algorithms need 30–50 conversions to perform at their best.
Yes. Ad spend goes directly to Google — we never mark it up or take a percentage of your ad budget. Our management fee covers account setup, ongoing optimisation, A/B testing, conversion tracking and weekly reporting. We quote a fixed monthly fee upfront.
Absolutely — this is some of our most impactful work. Common problems we fix include: no conversion tracking, broad match keywords eating budget, poor quality scores, missing negative keywords and sending all traffic to a homepage instead of a dedicated landing page.
It varies widely. A local services business might target ₹300–₹800 per lead. A real estate enquiry might be worth ₹1,500–₹3,000 per lead. Before we start, we research benchmark CPLs for your specific market and set a target cost per lead that makes the campaign profitable for you.
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