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Most businesses waste 60% of their ad budget on the wrong keywords. DigitalGen makes every rupee work harder.
The right campaign type depends on your goal. We match strategy to objective.
Text ads that appear when customers are actively searching for your products or services. The highest-intent traffic available in digital advertising.
Visual banner ads across the Google Display Network of 2 million+ websites. Ideal for brand awareness, retargeting and reaching audiences who do not know you yet.
Skippable and non-skippable video ads before relevant YouTube content. Powerful for brand building, product demonstrations and reaching younger audiences.
Product listing ads that show your image, price and store name directly in Google search results. The highest-ROAS campaign type for e-commerce businesses.
Re-engage visitors who have already been to your website but did not convert. Remarketing consistently delivers the lowest cost per acquisition of any campaign type.
Google-guaranteed ads that appear above regular search results for local service queries. Verified businesses only. Ideal for trades, clinics and home services.
Comprehensive management. Nothing falls through the cracks.
Deep keyword analysis covering search volume, competition, cost-per-click estimates and buyer intent so your ads reach people who are ready to act.
Continuous negative keyword management to prevent wasted spend on irrelevant searches. This is often the single biggest source of wasted budget in unmanaged accounts.
Multiple headlines and descriptions tested simultaneously. We let data decide which messages convert best, then double down on winners.
Smart bidding strategies (Target CPA, Maximise Conversions, Target ROAS) configured and monitored to hit your cost-per-lead targets as campaigns mature.
We review and provide detailed recommendations for your landing pages because 50% of campaign performance lives outside the ad account.
Phone calls, form submissions, WhatsApp button clicks and purchases tracked properly so you know the real cost of every lead and every sale.
Simple, jargon-free weekly email reports covering impressions, clicks, conversions, cost per lead and our actions for the coming week.
We track phone calls, form submissions, WhatsApp button clicks and sales. Every campaign is judged on cost per lead, not cost per click. If a keyword is generating clicks but no leads, we pause it. If an ad variant is converting at half the cost of another, we scale it immediately. This is what separates a well-managed account from one that burns budget.
How We Work
Every campaign starts with data, not guesswork.
Who We Work With
FAQ
Talk to our Google Ads team today. No forms, no wait. Just a direct conversation about your goals.
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